John Wm. Macy's vs Boudin · Bay Area shelf head-to-head
John Wm. Macy's and Boudin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boudin is in more Bay Area grocers
John Wm. Macy's
Boudin
30
brand power
29
5
products
7
2
categories
3
8
grocers
9
$1.54
price per oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ John Wm. Macy's▭ Boudin
Distribution · 30% of score33·38
J
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only John Wm. Macy's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only John Wm. Macy's · 4
only Boudin · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: John Wm. Macy's · Boudin