John Wm. Macy's vs Joyfull Bakery · Bay Area shelf head-to-head
John Wm. Macy's and Joyfull Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Joyfull Bakery carries more Brand PowerJoyfull Bakery is in more Bay Area grocersJoyfull Bakery fields the deeper lineupJoyfull Bakery sits further up the premium end
John Wm. Macy's
Joyfull Bakery
30
brand power
51
5
products
11
2
categories
3
8
grocers
17
$1.54
price per oz
$2.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ John Wm. Macy's▭ Joyfull Bakery
Distribution · 30% of score33·71
J
carried in 8 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only John Wm. Macy's
no top category Joyfull Bakery doesn’t also play in.
only Joyfull Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only John Wm. Macy's · 2
only Joyfull Bakery · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: John Wm. Macy's · Joyfull Bakery
