John Wm. Macy's vs The Fine Cheese Co · Bay Area shelf head-to-head
John Wm. Macy's and The Fine Cheese Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Fine Cheese Co carries more Brand PowerThe Fine Cheese Co fields the deeper lineupThe Fine Cheese Co sits further up the premium end
John Wm. Macy's
The Fine Cheese Co
30
brand power
37
5
products
17
2
categories
2
8
grocers
8
$1.54
price per oz
$2.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ John Wm. Macy's▭ The Fine Cheese Co
Distribution · 30% of score33·33
J
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only John Wm. Macy's
only The Fine Cheese Co
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only John Wm. Macy's · 5
only The Fine Cheese Co · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: John Wm. Macy's · The Fine Cheese Co
