Jones vs Virgil's · Bay Area shelf head-to-head
Jones and Virgil's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Virgil's carries more Brand PowerVirgil's is in more Bay Area grocersVirgil's fields the deeper lineup
Jones
Virgil's
0
brand power
35
5
products
21
1
categories
1
3
subcategories
4
1
grocers
12
$6.25
avg price
$7.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jones▭ Virgil's
Distribution · 30% of score4·50
J
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jones
no top category Virgil's doesn’t also play in.
only Virgil's
no top category Jones doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jones · 0
no exclusive doors — everywhere Jones is, Virgil's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jones · Virgil's