Joon vs Nichols Farms · Bay Area shelf head-to-head
Joon and Nichols Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nichols Farms carries more Brand PowerNichols Farms is in more Bay Area grocersNichols Farms fields the deeper lineup
Joon
Nichols Farms
16
brand power
29
3
products
10
1
categories
2
4
grocers
6
$2.14
price per oz
$2.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Joon▭ Nichols Farms
Distribution · 30% of score17·25
carried in 4 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Joon
no top category Nichols Farms doesn’t also play in.
only Nichols Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Joon · 2
only Nichols Farms · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Joon · Nichols Farms