Joon vs Wonderful · Bay Area shelf head-to-head
Joon and Wonderful, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wonderful carries more Brand PowerWonderful is in more Bay Area grocersWonderful fields the deeper lineupJoon sits further up the premium end
Joon
Wonderful
16
brand power
39
3
products
28
1
categories
1
1
subcategories
2
4
grocers
10
$2.14
price per oz
$1.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Joon▭ Wonderful
Distribution · 30% of score17·42
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Joon
no top category Wonderful doesn’t also play in.
only Wonderful
no top category Joon doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Joon · Wonderful
