Joyfull Bakery vs Moon Cheese · Bay Area shelf head-to-head
Joyfull Bakery and Moon Cheese, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Joyfull Bakery carries more Brand PowerJoyfull Bakery is in more Bay Area grocersJoyfull Bakery fields the deeper lineupJoyfull Bakery sits further up the premium end
Joyfull Bakery
Moon Cheese
51
brand power
21
11
products
3
3
categories
1
17
grocers
2
$2.69
price per oz
$2.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Joyfull Bakery▭ Moon Cheese
Distribution · 30% of score71·8
M
carried in 17 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Moon Cheese
no top category Joyfull Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Joyfull Bakery · Moon Cheese
