Joyfull Bakery vs Parmcrisps · Bay Area shelf head-to-head
Joyfull Bakery and Parmcrisps, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Joyfull Bakery carries more Brand PowerJoyfull Bakery is in more Bay Area grocersJoyfull Bakery fields the deeper lineupJoyfull Bakery sits further up the premium end
Joyfull Bakery
Parmcrisps
51
brand power
36
11
products
5
3
categories
1
17
grocers
5
$2.69
price per oz
$2.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Joyfull Bakery▭ Parmcrisps
Distribution · 30% of score71·21
P
carried in 17 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Parmcrisps
no top category Joyfull Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Joyfull Bakery · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Joyfull Bakery · Parmcrisps
