Julian Bakery vs Raw Rev · Bay Area shelf head-to-head
Julian Bakery and Raw Rev, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Raw Rev is in more Bay Area grocers
Julian Bakery
Raw Rev
16
brand power
13
5
products
6
2
categories
2
1
grocers
3
$1.79
price per oz
$5.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Julian Bakery▭ Raw Rev
Distribution · 30% of score4·13
J
R
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Julian Bakery
only Raw Rev
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Julian Bakery · 0
no exclusive doors — everywhere Julian Bakery is, Raw Rev is too.
only Raw Rev · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Julian Bakery · Raw Rev
