Just Desserts vs Rich's · Bay Area shelf head-to-head
Just Desserts and Rich's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Just Desserts carries more Brand PowerJust Desserts is in more Bay Area grocersJust Desserts fields the deeper lineupJust Desserts sits further up the premium end
Just Desserts
Rich's
39
brand power
7
14
products
4
2
categories
1
3
subcategories
2
12
grocers
3
$10.78
avg price
$23.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Just Desserts▭ Rich's
Distribution · 30% of score50·13
R
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Just Desserts
only Rich's
no top category Just Desserts doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Just Desserts · Rich's