Justea vs Organic India · Bay Area shelf head-to-head
Justea and Organic India, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic India carries more Brand PowerOrganic India is in more Bay Area grocersOrganic India fields the deeper lineup
Justea
Organic India
23
brand power
53
7
products
24
1
categories
1
4
subcategories
4
5
grocers
14
$5.38
price per oz
$6.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Justea▭ Organic India
Distribution · 30% of score21·58
J
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Justea
no top category Organic India doesn’t also play in.
only Organic India
no top category Justea doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Justea · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Justea · Organic India
