Kal vs Fleischmann's · Bay Area shelf head-to-head
Kal and Fleischmann's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fleischmann's is in more Bay Area grocersKal sits further up the premium end
Kal
Fleischmann's
28
brand power
27
5
products
7
1
categories
1
2
grocers
11
$2.14
price per oz
$3.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kal▭ Fleischmann's
Distribution · 30% of score8·46
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kal
no top category Fleischmann's doesn’t also play in.
only Fleischmann's
no top category Kal doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kal · Fleischmann's
