Kampeon vs Dram · Bay Area shelf head-to-head
Kampeon and Dram, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dram carries more Brand PowerDram is in more Bay Area grocersDram fields the deeper lineup
Kampeon
Dram
11
brand power
37
3
products
25
1
categories
2
1
grocers
7
25.1¢
price per fl oz
24.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kampeon▭ Dram
Distribution · 30% of score4·29
K
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kampeon
no top category Dram doesn’t also play in.
only Dram
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kampeon · 0
no exclusive doors — everywhere Kampeon is, Dram is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kampeon · Dram
