Karen's Naturals vs Pacific Soul · Bay Area shelf head-to-head
Karen's Naturals and Pacific Soul, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Karen's Naturals carries more Brand PowerKaren's Naturals is in more Bay Area grocers
Karen's Naturals
Pacific Soul
34
brand power
22
10
products
10
3
categories
2
8
subcategories
3
4
grocers
1
$7.49
price per oz
$7.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Karen's Naturals▭ Pacific Soul
Distribution · 30% of score17·4
P
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Karen's Naturals
only Pacific Soul
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Karen's Naturals · 3
only Pacific Soul · 0
no exclusive doors — everywhere Pacific Soul is, Karen's Naturals is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Karen's Naturals · Pacific Soul