Kashi vs Magic Spoon · Bay Area shelf head-to-head
Kashi and Magic Spoon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Magic Spoon carries more Brand PowerMagic Spoon sits further up the premium end
Kashi
Magic Spoon
42
brand power
49
24
products
22
2
categories
5
13
grocers
13
62.7¢
price per oz
$1.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kashi▭ Magic Spoon
Distribution · 30% of score54·54
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kashi
no top category Magic Spoon doesn’t also play in.
only Magic Spoon
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kashi · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kashi · Magic Spoon
