Kayak vs Trujoy Yogurt · Bay Area shelf head-to-head
Kayak and Trujoy Yogurt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Trujoy Yogurt carries more Brand PowerTrujoy Yogurt is in more Bay Area grocersTrujoy Yogurt fields the deeper lineupTrujoy Yogurt sits further up the premium end
Kayak
Trujoy Yogurt
12
brand power
22
3
products
6
1
categories
1
1
grocers
4
$6.09
avg price
$10.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kayak▭ Trujoy Yogurt
Distribution · 30% of score4·17
K
T
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kayak
no top category Trujoy Yogurt doesn’t also play in.
only Trujoy Yogurt
no top category Kayak doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kayak · 1
only Trujoy Yogurt · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kayak · Trujoy Yogurt
