Kefir Lab vs Bio-k Plus · Bay Area shelf head-to-head
Kefir Lab and Bio-k Plus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kefir Lab carries more Brand PowerKefir Lab is in more Bay Area grocers
Kefir Lab
Bio-k Plus
39
brand power
34
11
products
11
2
categories
1
3
subcategories
1
9
grocers
6
$1.10
price per fl oz
$2.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kefir Lab▭ Bio-k Plus
Distribution · 30% of score38·25
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kefir Lab
only Bio-k Plus
no top category Kefir Lab doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kefir Lab · 4
only Bio-k Plus · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kefir Lab · Bio-k Plus
