Kefir Lab vs Yakult Probiotic Drink · Bay Area shelf head-to-head
Kefir Lab and Yakult Probiotic Drink, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kefir Lab carries more Brand PowerKefir Lab is in more Bay Area grocersKefir Lab fields the deeper lineupKefir Lab sits further up the premium end
Kefir Lab
Yakult Probiotic Drink
39
brand power
18
11
products
2
2
categories
1
3
subcategories
1
9
grocers
7
$1.10
price per fl oz
39.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kefir Lab▭ Yakult Probiotic Drink
Distribution · 30% of score38·29
Y
carried in 9 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kefir Lab
only Yakult Probiotic Drink
no top category Kefir Lab doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kefir Lab · 5
only Yakult Probiotic Drink · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kefir Lab · Yakult Probiotic Drink
