Kejoy vs Clyde's Donuts · Bay Area shelf head-to-head
Kejoy and Clyde's Donuts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clyde's Donuts is in more Bay Area grocers
Kejoy
Clyde's Donuts
14
brand power
18
2
products
3
2
categories
2
1
grocers
3
$3.50
avg price
$7.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kejoy▭ Clyde's Donuts
Distribution · 30% of score4·13
K
C
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kejoy
no top category Clyde's Donuts doesn’t also play in.
only Clyde's Donuts
no top category Kejoy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kejoy · 1
only Clyde's Donuts · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kejoy · Clyde's Donuts
