Kellogg's Rice Krispies Treats vs Honey Stinger · Bay Area shelf head-to-head
Kellogg's Rice Krispies Treats and Honey Stinger, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Honey Stinger carries more Brand PowerHoney Stinger is in more Bay Area grocersHoney Stinger fields the deeper lineup
Kellogg's Rice Krispies Treats
Honey Stinger
22
brand power
37
5
products
10
2
categories
2
5
grocers
8
$6.29
avg price
$5.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kellogg's Rice Krispies Treats▭ Honey Stinger
Distribution · 30% of score21·33
K
H
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score34·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kellogg's Rice Krispies Treats
only Honey Stinger
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kellogg's Rice Krispies Treats · 3
only Honey Stinger · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kellogg's Rice Krispies Treats · Honey Stinger