Ketone-iq vs Life Aid Drinks · Bay Area shelf head-to-head
Ketone-iq and Life Aid Drinks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ketone-iq carries more Brand PowerLife Aid Drinks is in more Bay Area grocersKetone-iq fields the deeper lineupLife Aid Drinks sits further up the premium end
Ketone-iq
Life Aid Drinks
36
brand power
27
12
products
9
2
categories
2
2
grocers
4
$3.02
price per fl oz
33.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ketone-iq▭ Life Aid Drinks
Distribution · 30% of score8·17
K
L
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score63·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ketone-iq
only Life Aid Drinks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ketone-iq · 0
no exclusive doors — everywhere Ketone-iq is, Life Aid Drinks is too.
only Life Aid Drinks · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ketone-iq · Life Aid Drinks
