Kettle Brand vs Ruffles · Bay Area shelf head-to-head
Kettle Brand and Ruffles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kettle Brand carries more Brand PowerKettle Brand is in more Bay Area grocersKettle Brand fields the deeper lineup
Kettle Brand
Ruffles
56
brand power
36
52
products
23
1
categories
1
2
subcategories
1
21
grocers
9
98.8¢
price per oz
82.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kettle Brand▭ Ruffles
Distribution · 30% of score88·38
carried in 21 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kettle Brand
no top category Ruffles doesn’t also play in.
only Ruffles
no top category Kettle Brand doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kettle Brand · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kettle Brand · Ruffles
