Kettle Brand vs Torres · Bay Area shelf head-to-head
Kettle Brand and Torres, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kettle Brand carries more Brand PowerKettle Brand is in more Bay Area grocersKettle Brand fields the deeper lineupTorres sits further up the premium end
Kettle Brand
Torres
56
brand power
44
52
products
23
1
categories
1
2
subcategories
2
21
grocers
12
98.8¢
price per oz
$1.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kettle Brand▭ Torres
Distribution · 30% of score88·50
carried in 21 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kettle Brand
no top category Torres doesn’t also play in.
only Torres
no top category Kettle Brand doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kettle Brand · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kettle Brand · Torres
