Kevala vs Soom · Bay Area shelf head-to-head
Kevala and Soom, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kevala is in more Bay Area grocers
Kevala
Soom
17
brand power
14
2
products
2
1
categories
1
9
grocers
4
74.7¢
price per oz
77.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kevala▭ Soom
Distribution · 30% of score38·17
K
S
carried in 9 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kevala
no top category Soom doesn’t also play in.
only Soom
no top category Kevala doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kevala · Soom
