Kevita vs Brew Dr. Kombucha · Bay Area shelf head-to-head
Kevita and Brew Dr. Kombucha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brew Dr. Kombucha is in more Bay Area grocersKevita sits further up the premium end
Kevita
Brew Dr. Kombucha
39
brand power
40
15
products
14
2
categories
1
10
grocers
12
32.8¢
price per fl oz
25.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kevita▭ Brew Dr. Kombucha
Distribution · 30% of score42·50
K
carried in 10 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kevita
only Brew Dr. Kombucha
no top category Kevita doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brew Dr. Kombucha · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kevita · Brew Dr. Kombucha
