Kevita vs Marin Kombucha · Bay Area shelf head-to-head
Kevita and Marin Kombucha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kevita carries more Brand PowerMarin Kombucha is in more Bay Area grocersKevita fields the deeper lineupMarin Kombucha sits further up the premium end
Kevita
Marin Kombucha
39
brand power
28
15
products
6
2
categories
1
10
grocers
12
32.8¢
price per fl oz
32.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kevita▭ Marin Kombucha
Distribution · 30% of score42·50
K
carried in 10 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kevita
only Marin Kombucha
no top category Kevita doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kevita · 4
only Marin Kombucha · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kevita · Marin Kombucha
