Khazana vs Truroots · Bay Area shelf head-to-head
Khazana and Truroots, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Truroots carries more Brand PowerTruroots is in more Bay Area grocersTruroots sits further up the premium end
Khazana
Truroots
20
brand power
26
6
products
6
2
categories
2
3
subcategories
3
2
grocers
7
19.2¢
price per oz
74.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Khazana▭ Truroots
Distribution · 30% of score8·29
K
T
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score39·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Khazana
only Truroots
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Khazana · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Khazana · Truroots