Kimbo vs Lavazza · Bay Area shelf head-to-head
Kimbo and Lavazza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lavazza carries more Brand PowerLavazza is in more Bay Area grocersLavazza fields the deeper lineup
Kimbo
Lavazza
9
brand power
40
5
products
14
1
categories
1
2
subcategories
4
2
grocers
13
$16.31
avg price
$14.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kimbo▭ Lavazza
Distribution · 30% of score8·54
K
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kimbo
no top category Lavazza doesn’t also play in.
only Lavazza
no top category Kimbo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kimbo · 0
no exclusive doors — everywhere Kimbo is, Lavazza is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kimbo · Lavazza