Kin vs Parch · Bay Area shelf head-to-head
Kin and Parch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Parch is in more Bay Area grocers
Kin
Parch
21
brand power
23
7
products
6
2
categories
1
2
subcategories
2
2
grocers
5
56.9¢
price per fl oz
66.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kin▭ Parch
Distribution · 30% of score8·21
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kin
only Parch
no top category Kin doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Kin · 0
no exclusive doors — everywhere Kin is, Parch is too.
only Parch · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kin · Parch