Kin vs The Pathfinder · Bay Area shelf head-to-head
Kin and The Pathfinder, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Pathfinder carries more Brand PowerThe Pathfinder is in more Bay Area grocersThe Pathfinder fields the deeper lineup
Kin
The Pathfinder
21
brand power
30
7
products
10
2
categories
2
2
subcategories
3
2
grocers
5
56.9¢
price per fl oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kin▭ The Pathfinder
Distribution · 30% of score8·21
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kin
only The Pathfinder
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kin · 1
only The Pathfinder · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kin · The Pathfinder
