King Floyd’s vs Fee Brothers · Bay Area shelf head-to-head
King Floyd’s and Fee Brothers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fee Brothers carries more Brand PowerKing Floyd’s is in more Bay Area grocersKing Floyd’s fields the deeper lineup
King Floyd’s
Fee Brothers
18
brand power
27
11
products
8
4
categories
3
4
grocers
2
$11.61
avg price
$13.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ King Floyd’s▭ Fee Brothers
Distribution · 30% of score17·8
K
F
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score60·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fee Brothers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only King Floyd’s · 4
only Fee Brothers · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: King Floyd’s · Fee Brothers