King Of Mushrooms vs Wine Forest · Bay Area shelf head-to-head
King Of Mushrooms and Wine Forest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wine Forest carries more Brand PowerWine Forest is in more Bay Area grocersWine Forest fields the deeper lineup
King Of Mushrooms
Wine Forest
13
brand power
24
2
products
9
1
categories
4
1
subcategories
6
1
grocers
2
$14.72
price per oz
$5.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ King Of Mushrooms▭ Wine Forest
Distribution · 30% of score4·8
K
W
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only King Of Mushrooms
no top category Wine Forest doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only King Of Mushrooms · 1
only Wine Forest · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: King Of Mushrooms · Wine Forest