Kingsford vs Dash · Bay Area shelf head-to-head
Kingsford and Dash, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dash carries more Brand PowerDash is in more Bay Area grocersDash sits further up the premium end
Kingsford
Dash
15
brand power
27
4
products
5
3
categories
3
3
grocers
6
$5.11
avg price
$5.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kingsford▭ Dash
Distribution · 30% of score13·25
K
D
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kingsford
only Dash
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kingsford · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kingsford · Dash