Kirk's vs Sof · Bay Area shelf head-to-head
Kirk's and Sof, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sof carries more Brand PowerSof is in more Bay Area grocersSof fields the deeper lineup
Kirk's
Sof
20
brand power
30
10
products
15
1
categories
2
3
subcategories
2
1
grocers
2
$1.17
price per oz
92.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kirk's▭ Sof
Distribution · 30% of score4·8
K
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kirk's
no top category Sof doesn’t also play in.
only Sof
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kirk's · 0
no exclusive doors — everywhere Kirk's is, Sof is too.
only Sof · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kirk's · Sof
