Kozy Shack vs Snack Pack · Bay Area shelf head-to-head
Kozy Shack and Snack Pack, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kozy Shack is in more Bay Area grocers
Kozy Shack
Snack Pack
28
brand power
25
9
products
7
1
categories
2
10
grocers
2
31.1¢
price per oz
40.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kozy Shack▭ Snack Pack
Distribution · 30% of score42·8
S
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kozy Shack
no top category Snack Pack doesn’t also play in.
only Snack Pack
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kozy Shack · 9
only Snack Pack · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kozy Shack · Snack Pack
