Kriks vs Cici's Italian Cookies · Bay Area shelf head-to-head
Kriks and Cici's Italian Cookies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cici's Italian Cookies carries more Brand PowerCici's Italian Cookies is in more Bay Area grocersCici's Italian Cookies fields the deeper lineupKriks sits further up the premium end
Kriks
Cici's Italian Cookies
10
brand power
33
3
products
8
1
categories
1
1
subcategories
4
1
grocers
12
$3.04
price per oz
$1.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kriks▭ Cici's Italian Cookies
Distribution · 30% of score4·50
K
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kriks
no top category Cici's Italian Cookies doesn’t also play in.
only Cici's Italian Cookies
no top category Kriks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kriks · 0
no exclusive doors — everywhere Kriks is, Cici's Italian Cookies is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kriks · Cici's Italian Cookies