La Baleine vs Maldon · Bay Area shelf head-to-head
La Baleine and Maldon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maldon carries more Brand PowerMaldon is in more Bay Area grocers
La Baleine
Maldon
21
brand power
40
5
products
5
1
categories
1
12
grocers
19
27.3¢
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Baleine▭ Maldon
Distribution · 30% of score50·79
L
carried in 12 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Baleine
no top category Maldon doesn’t also play in.
only Maldon
no top category La Baleine doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Baleine · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Baleine · Maldon
