La Baleine vs Redmond · Bay Area shelf head-to-head
La Baleine and Redmond, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Redmond carries more Brand PowerLa Baleine is in more Bay Area grocersRedmond fields the deeper lineupRedmond sits further up the premium end
La Baleine
Redmond
21
brand power
29
5
products
9
1
categories
3
12
grocers
7
27.3¢
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Baleine▭ Redmond
Distribution · 30% of score50·29
L
carried in 12 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Baleine
no top category Redmond doesn’t also play in.
only Redmond
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Baleine · Redmond