La Explanada vs Lindsay · Bay Area shelf head-to-head
La Explanada and Lindsay, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lindsay carries more Brand PowerLindsay is in more Bay Area grocersLindsay fields the deeper lineupLindsay sits further up the premium end
La Explanada
Lindsay
13
brand power
44
2
products
27
1
categories
1
3
grocers
10
31.7¢
price per oz
82.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Explanada▭ Lindsay
Distribution · 30% of score13·42
L
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Explanada
no top category Lindsay doesn’t also play in.
only Lindsay
no top category La Explanada doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Explanada · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Explanada · Lindsay