La Fermière vs Yoplait · Bay Area shelf head-to-head
La Fermière and Yoplait, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Fermière carries more Brand PowerLa Fermière is in more Bay Area grocersYoplait fields the deeper lineupLa Fermière sits further up the premium end
La Fermière
Yoplait
52
brand power
43
23
products
48
2
categories
1
19
grocers
11
79.8¢
price per oz
30.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Fermière▭ Yoplait
Distribution · 30% of score79·46
carried in 19 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Fermière
only Yoplait
no top category La Fermière doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Fermière · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Fermière · Yoplait
