La Terra Fina vs Stonemill · Bay Area shelf head-to-head
La Terra Fina and Stonemill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Terra Fina carries more Brand PowerLa Terra Fina is in more Bay Area grocersLa Terra Fina fields the deeper lineupStonemill sits further up the premium end
La Terra Fina
Stonemill
32
brand power
15
11
products
5
2
categories
1
3
subcategories
1
7
grocers
4
70.5¢
price per oz
74.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ La Terra Fina▭ Stonemill
Distribution · 30% of score29·17
L
S
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score60·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only La Terra Fina
only Stonemill
no top category La Terra Fina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only La Terra Fina · 6
only Stonemill · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: La Terra Fina · Stonemill
