Lake Champlain Chocolates vs Ocelot · Bay Area shelf head-to-head
Lake Champlain Chocolates and Ocelot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lake Champlain Chocolates carries more Brand PowerLake Champlain Chocolates is in more Bay Area grocersLake Champlain Chocolates fields the deeper lineupOcelot sits further up the premium end
Lake Champlain Chocolates
Ocelot
44
brand power
12
24
products
3
2
categories
1
10
grocers
2
$3.29
price per oz
$5.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lake Champlain Chocolates▭ Ocelot
Distribution · 30% of score42·8
O
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lake Champlain Chocolates
only Ocelot
no top category Lake Champlain Chocolates doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lake Champlain Chocolates · 8
only Ocelot · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lake Champlain Chocolates · Ocelot
