Lance vs Cheez-it · Bay Area shelf head-to-head
Lance and Cheez-it, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cheez-it carries more Brand PowerCheez-it is in more Bay Area grocersCheez-it fields the deeper lineupCheez-it sits further up the premium end
Lance
Cheez-it
9
brand power
44
2
products
25
1
categories
3
1
grocers
13
$6.99
avg price
$7.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lance▭ Cheez-it
Distribution · 30% of score4·54
L
C
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15·88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lance
no top category Cheez-it doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lance · 0
no exclusive doors — everywhere Lance is, Cheez-it is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lance · Cheez-it