Late July Snacks vs Tallow & Stone · Bay Area shelf head-to-head
Late July Snacks and Tallow & Stone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Late July Snacks carries more Brand PowerLate July Snacks is in more Bay Area grocersLate July Snacks fields the deeper lineupTallow & Stone sits further up the premium end
Late July Snacks
Tallow & Stone
52
brand power
14
46
products
4
3
categories
1
17
grocers
2
74.9¢
price per oz
$1.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Late July Snacks▭ Tallow & Stone
Distribution · 30% of score71·8
T
carried in 17 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Late July Snacks
only Tallow & Stone
no top category Late July Snacks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Late July Snacks · Tallow & Stone
