Laughing Monk Brewing vs New Belgium · Bay Area shelf head-to-head
Laughing Monk Brewing and New Belgium, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
New Belgium carries more Brand PowerNew Belgium fields the deeper lineup
Laughing Monk Brewing
New Belgium
13
brand power
21
3
products
7
1
categories
2
3
subcategories
4
2
grocers
2
$5.89
avg price
$8.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Laughing Monk Brewing▭ New Belgium
Distribution · 30% of score8·8
L
N
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Laughing Monk Brewing
no top category New Belgium doesn’t also play in.
only New Belgium
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Laughing Monk Brewing · 1
only New Belgium · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Laughing Monk Brewing · New Belgium