Laura Chenel vs The Humble Goat · Bay Area shelf head-to-head
Laura Chenel and The Humble Goat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Laura Chenel carries more Brand PowerLaura Chenel is in more Bay Area grocersLaura Chenel fields the deeper lineup
Laura Chenel
The Humble Goat
44
brand power
9
14
products
2
1
categories
1
19
grocers
1
$9.28
avg price
$4.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Laura Chenel▭ The Humble Goat
Distribution · 30% of score79·4
T
carried in 19 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Laura Chenel
no top category The Humble Goat doesn’t also play in.
only The Humble Goat
no top category Laura Chenel doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Laura Chenel · The Humble Goat