Lavazza vs New England Coffee · Bay Area shelf head-to-head
Lavazza and New England Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lavazza carries more Brand PowerLavazza is in more Bay Area grocersLavazza fields the deeper lineup
Lavazza
New England Coffee
40
brand power
14
14
products
5
1
categories
1
4
subcategories
1
13
grocers
1
$14.71
avg price
$9.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lavazza▭ New England Coffee
Distribution · 30% of score54·4
N
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lavazza
no top category New England Coffee doesn’t also play in.
only New England Coffee
no top category Lavazza doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lavazza · New England Coffee