Le Conserve Della Nonna vs Senesi · Bay Area shelf head-to-head
Le Conserve Della Nonna and Senesi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Senesi carries more Brand PowerLe Conserve Della Nonna is in more Bay Area grocersLe Conserve Della Nonna sits further up the premium end
Le Conserve Della Nonna
Senesi
20
brand power
26
4
products
6
1
categories
2
3
subcategories
4
6
grocers
5
32.9¢
price per oz
27.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Le Conserve Della Nonna▭ Senesi
Distribution · 30% of score25·21
L
S
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Le Conserve Della Nonna
no top category Senesi doesn’t also play in.
only Senesi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Le Conserve Della Nonna · 3
only Senesi · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Le Conserve Della Nonna · Senesi
