Leitz vs Ghia · Bay Area shelf head-to-head
Leitz and Ghia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghia carries more Brand PowerGhia is in more Bay Area grocersGhia fields the deeper lineup
Leitz
Ghia
21
brand power
34
6
products
17
1
categories
2
1
subcategories
3
4
grocers
5
$1.07
price per fl oz
$1.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Leitz▭ Ghia
Distribution · 30% of score17·21
L
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Leitz
no top category Ghia doesn’t also play in.
only Ghia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Leitz · 1
only Ghia · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Leitz · Ghia
