Lentiful vs Frontier Soups - Anderson House · Bay Area shelf head-to-head
Lentiful and Frontier Soups - Anderson House, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frontier Soups - Anderson House is in more Bay Area grocersFrontier Soups - Anderson House fields the deeper lineup
Lentiful
Frontier Soups - Anderson House
23
brand power
27
6
products
9
3
categories
2
4
subcategories
2
2
grocers
6
$5.39
avg price
$11.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lentiful▭ Frontier Soups - Anderson House
Distribution · 30% of score8·25
L
F
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score39·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lentiful
only Frontier Soups - Anderson House
no top category Lentiful doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lentiful · 1
only Frontier Soups - Anderson House · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lentiful · Frontier Soups - Anderson House